It does so by delivering insights about customer journeys.
This article states the usefulness of leveraging a machine learning-enabled customer relationship management (CRM) tool. The author states that machine learning could be the “ultimate secret weapon” for acquiring customers.
A CRM tool with machine learning can create “lookalikes” with personas and use solid data points to target potential new customers. It could also help with focused content creation. Businesses could be able to determine the pieces of content that get the most click-throughs or engagement and use those insights to create similar content.
Another benefit of a CRM tool with machine learning is that it helps automate data collection which can ultimately improve the likelihood of repeat purchases. Machine learning can also help businesses better understand customer journeys to support customer retention for future purchase.
[3 minute read]