These technologies can provide benefits similar to QR codes.
The author observes that having once been effective, QR codes have since lost the relevance they held in connecting the offline and online world. The article suggests some alternatives to QR codes that mobile marketers can consider.
Near Field Communication (NFC) tags are much smaller, discreet, faster and slicker than QR codes. Marketers using Bluetooth beacons or iBeacons can send out signals to smart devices nearby. These can help activate location-specific offers and deals, deploy personalised timely ad targeting and track footfall to a physical location.
Through geofencing, marketers can deploy location-based campaigns at a larger scale. Its range can extend to 100 meters of the centre. Further, brands can use wi-fi marketing in conjunction with other technologies to fine-tune their marketing.
[10 minute read]