About 40% of Gen Z and Millennials can’t tell a CGI influencer from human influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 11, 2020, 5:16 PM UTC

But human influencers are more likely to be trusted by consumers (30%) for credibility.

According to Fullscreen, 42% of Gen Z and Millennials can’t differentiate CGI influencers from real influencers. But 55% of GenZ and millennials have made a purchase based on recommendations from CGI influencers.

The report reveals that among Gen Z and millennials who follow influencers, 38% state curiosity as their reason for following while 34% follow for their entertainment value. CGIs are more successful than human influencers at getting consumers to make purchases (55%) and attend events (55%).

However, 41% of respondents saw human influencers as more authentic compared to 23% who trust CGI influencers. Human influencers are more widely appreciated by consumers (44%) in terms of entertainment value, with CGI influencers only having a 28% approval rating.

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