But human influencers are more likely to be trusted by consumers (30%) for credibility.
According to Fullscreen, 42% of Gen Z and Millennials can’t differentiate CGI influencers from real influencers. But 55% of GenZ and millennials have made a purchase based on recommendations from CGI influencers.
The report reveals that among Gen Z and millennials who follow influencers, 38% state curiosity as their reason for following while 34% follow for their entertainment value. CGIs are more successful than human influencers at getting consumers to make purchases (55%) and attend events (55%).
However, 41% of respondents saw human influencers as more authentic compared to 23% who trust CGI influencers. Human influencers are more widely appreciated by consumers (44%) in terms of entertainment value, with CGI influencers only having a 28% approval rating.
[4 minute read]