Posting behind-the-scenes information on a press page can make a brand seem more interesting

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 10, 2020, 2:16 AM UTC

Companies could present their teams, pictures, information about conference trips and charity events. 

This article suggests ways in which brands can use press pages to attract coverage and links. Link to pages that mention the brand to boost search ranking. The “As featured in” section acts as a company’s social proof and can help build trust amongst customers and journalists.

In the contacts section of a press page, the author recommends presenting a real person rather than a generic contact form. It can give users a clearer idea of who to contact in case of a query.

Businesses could offer bloggers and journalists extra assets to include in their articles to create a more eye-catching content. Linking the brands’ social media channels can let journalists tag them in social media updates when their feature goes live.

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