Marketers should use text marketing to offer perks or discount coupons

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 06, 2020, 6:50 PM GMT+0

64% of shoppers think brands should contact them more through text, indicating eCommerce SMS is powerful yet underutilised.

This piece recommends marketers should leverage text marketing and use it a channel to offer perks and coupon codes to its consumers. Research shows that people are especially receptive to SMS-delivered coupons, with shoppers redeeming them 10-times more than other coupon types.

The article highlights that nearly a third of shoppers will respond to text messages, and almost half of them will follow-up and buy. But since SMS is a concise and value-proposition channel, marketers should keep their messages brief and take minimal space.

The author suggests brands should personalise text messages whenever possible as almost 72% of consumers only engage with marketing messages that are tailored for them. But marketers should also make it easy for recipients to opt-out to avoid being seen as spam.

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