Brands must share important information on the landing page to help customers make decisions easily

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 05, 2020, 7:16 AM UTC

This can eliminate any hesitation a prospect might have.

The author recommends some essential features that a brand’s landing page must have to drive traffic. Landing pages must have a main headline, with a supporting sub-headline and a proof statement.

Adding a visual component like still images or videos help provide context for the audience, which makes understanding products or services better. Companies must provide a specific summary of the benefits and features of a product in detail.

This list must be detailed and address concerns a potential customer might have. Providing all the required information on the landing page can prevent users from having to dig for information on the website.

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