The study was conducted on 2,167 children aged between five to 16 in the UK.
A research conducted by Childwise has revealed that 53% of children in the UK own a mobile phone by age seven. 57% of respondents sleep with their mobile devices beside their bed. On average, children spend three hours and 20 minutes per day messaging, playing games and being online.
Additionally, 44% of children would feel uncomfortable if they don’t have a phone signal. Simon Leggett, research director at Childwise, says the average daily usage among children aged 7 to 10 has gone up almost by an hour a day.
61% of children report YouTube being their favourite app, and use it every day. Leggett further states that content being developed could get shorter to match children’s changing viewing habits.
[2 minute read]