AR can be used by consumers to try out a particular product

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2020, 7:00 AM UTC

The Wanna Kicks app lets users “try on” shoes to identify the best fit.

This article states that AR can help improve brand recognition and engage users more effectively. A Deloitte study cited found that most medium sized brands are experimenting with AR to enhance user experience. The global AR market is predicted to reach $75 billion by 2023.

AR also supports customer’s buying decisions by providing additional information on a product in an interactive and visually attractive manner. The author states that marketers could use AR to make post-sale maintenance and support engaging.

AR can also find applications in gamifying a product experience. This could mean developing an app that educates consumers about a product and incentivises the tasks they complete. This not only promotes the product, but engages the consumer at an early stage.

Read the original article

[4 minute read]