New Ideas in Marketing
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Two-way communication can help businesses authentically communicate with their followers.

The author shares some tips on how brands can maximise their Instagram marketing for ecommerce. Companies can engage with their audiences through two-way communication.  Broadcasting a live video with Instagram Live can let a company authentically communicate with its followers. Brands could host an AMA (Ask me anything) session to interact with the audience live.

Collaborating with the right influencer can help increase brand awareness and generate new business leads. However, while choosing an influencer, evaluate their engagement levels in terms of comments, comment quality and views per post.

Holding social media contests and giveaways can increase a brand’s popularity. Businesses could use graphic design tools to create giveaway’s visuals. This helps in capturing lead’s attention and drives them down to sales funnel.

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[5 minute read]

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