Creating squeeze pages can help brands effectively gather their prospects’ email addresses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 2:48 PM UTC

Including social proof like testimonials on squeeze pages can help marketers generate leads.

This piece recommends marketers should leverage squeeze page, a type of landing page that can help them gather email addresses from their potential consumers and subscribers. To create an effective squeeze page, marketers should add attractive graphics and write compelling text supporting the page.

Creating clear CTAs with a single actionable feature like “Claim my spot” can further help brands persuade users to sign up. The author suggests that squeeze pages should deliver value-added content offers like templates and e-books to convince users to provide their email addresses.

To enhance subscription rates from squeeze pages, marketers can further test their headlines, CTA buttons and images with A/B testing. The article also recommends brands can follow up their email leads with drip-campaigns to move them further down the sales funnel.

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[6 minute read]