Chances of earning coverage increase if a journalist can visualise the story.
This article says that journalists prefer pitches that are “more than a compelling thought or finding”. To provide a complete image of story, PR pros should ensure their pitches connect to bigger themes and outline potential story ideas.
The author recommends using listicles and videos while pitching to online publishers as both the formats are popular and easy to consume. PR professionals should carefully close the pitch gap by knowing the word count a journalist dedicates to a certain topic.
While pitching to a niche writer, outline a bigger trend. For lower word counts, frame the offering as a complete story. Since journalist emphasise exclusive research and want to be the first to publish a story, the author suggests using new data or an expert’s quote.
[2 minute read]