Data gathered from using quizzes as lead magnets can help improve click rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2020, 2:42 AM UTC

It can also curb unsubscribe requests.

This article states some ways in which a brand can upgrade their content marketing in 2020. Creating interactive content helps with categorisation making it easier for readers to find exactly what they are looking for.

For this, content marketers can use lead magnets and blog posts. The article recommends using quizzes as lead magnets. Using the data gathered from this can help raise click rates and limit unsubscriptions.  

A long blog post must have backlinks for it to be able to boost SEO rankings. This content must be complemented with infographics as it further generates initial traffic and referrals. Summarising a long-form post’s content in an infographic can generate short term traffic through social media and long term traffic via search.

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