LinkedIn rolls out new tools to help businesses better connect with audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 16, 2020, 1:51 AM UTC

Through “Stream targeting”, companies can reach audiences with different languages, globally.

LinkedIn has rolled out new page tools to help businesses engage with customers, prospects and employees more easily. Page admins will now be able to invite first-degree profile connections to follow their LinkedIn Page. They are restricted against sending over 50 invites a day. Users, however, can opt-out of receiving invites.

Another tool, LinkedIn Live Streaming, will allow for two-way conversations on-screen and via comments with real-time participation. A “stream targeting” feature will let brands reach audiences with different languages and across global locations.

Page admins can now choose whether they wish to post as an individual or on the company’s behalf.  They will be able to share updates from their profile, business page or directly from the platform’s homepage using a toggle switch.

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