Proactively managing online reputation will be a vital part of marketing.
With regard to online reputation management in 2020, the author predicts that SEO will continue being difficult to control and improve reputation. This is because machine learning in search engines makes it tough to determine which factors influence website rankings.
The importance of social media profiles will increase, as they tend to rank well in search results and are used by consumers to seek online identities of companies and individuals. Business review monitoring and professional online reputation management will be easier and cheaper for companies due to the growing number of service providers.
2020 will see public relations and crisis communication rise as crucial components for online reputation management. A brand or individual’s online reputation will outweigh other information sources.
[7 minute read]