Brands must develop an ideal buyer persona to produce effective content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 08, 2020, 9:49 AM UTC

This makes it easier to personalise content for target customers.

This article suggests ways in which B2B brands can implement B2B content personalisation. One way to do this is through the use of personalisation tools. Tools such as CliClap can curate a distinct experience for every website visitor and Personyze can personalise a site’s landing page as per user’s demographic.

It’s crucial for brands to pick the most fitting personalisation strategy for their campaigns. If a business is running a marketing campaign, they must have the buyer persona that has the information of their ideal customer. This helps marketers personalise content.

The brand could also tailor content to fit the needs of specific leads. This can show an individual lead how a product or service could solve their problems. This, however, can be a time consuming process.

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