Using Instagram hashtags strategically can boost engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2019, 2:20 AM GMT+0

Create a branded hashtag that is exclusive to the business.

This article outlines strategies for brands to use the right Instagram hashtags to improve their visibility on the photo-sharing app. The author recommends using hashtags that are relevant to the business and correlate with what the target audience may be looking for specifically on Instagram.

Businesses can also have their own branded hashtag, such as their name, tagline or something pertinent which nobody else is actively using. Marketers can find popular and related hashtags on Instagram’s search tab under the category labelled “Tags”.

According to the author, brands should use at least three to five of “popular”, “moderately popular” and “niche” hashtags, each, along with up to three branded hashtags. This will allow the algorithm to rank their content better, and keep it active for longer.

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