Such an influencer’s presence must be built on networks audiences are most active on.
This article makes recommendations on undertaking computer-generated imagery (CGI) influencer marketing. CGI or virtual influencer marketing costs less as a company can “own” their influencers. However, CGI influencer marketing can be time-consuming and requires several months to gain engagement and followers for an account.
To be able to create a virtual influencer that the audience can follow and interact with, marketers must have a clear understanding of their audience. Understanding audiences at an emotional level would require creating “empathy maps”.
Companies can then create a persona for the virtual influencer, ensuring it matches with the audience’s persona. Since designing a CGI influencer is a complex process, a specialist in designing them or a specialist in CGI could be brought in.
[5 minute read]