New Ideas in Marketing
Essential news for marketers, summarised by YouGov

59% of marketer expect their next year’s content budget to be higher than 2019.

This article cites a study stating that 75% of B2C marketers rate their organisation’s content marketing as “successful” (extremely, very or moderately). 73% of them believe they are “much or somewhat more successful” than 2018. 

Creating brand awareness (84%), educating audiences (75%), and building credibility (65%) were the top marketing goals in the last year. Conversion (50%), content quality (50%) and audience expansion (40%) were the respondents’ content marketing priorities for 2020.

Social media publishing (84%), analytics tools (83%) and email marketing software (72%) were reported to be the top three technologies marketers used to assist with content marketing. B2C marketers also created 43% of their content for top-of-the-funnel audiences and 30% for the late and post-sale stage of the customer journey.

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[4 minute read]

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