Brands should lead with audience needs to create engaging and successful brand stories

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 12, 2019, 2:32 PM UTC

Creating a brand story based on data insights can help marketers enhance traffic and engagement.

This piece recommends businesses should focus on the needs and beliefs of their target audiences while creating brand stories. Brand content should serve its audience with value. While offering meaningful content to their prospects, marketers can enhance their campaigns and drive engagement.

The article further states that companies can leverage cultural, editorial and brand insights to create an effective brand storytelling campaign. Brands can also test out performance data in the UX lab to gauge audience reactions towards their content.

Developing industry and events focused news website can help marketers improve their brand recognition and attract the attention of their potential prospects. The author also suggests that companies should clearly define and document their objectives in their narratives.

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[7 minute read]