Addressing customer pain points in Facebook video ads can help brands drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 12, 2019, 5:19 PM UTC

Marketers can leverage Facebook’s retargeting ads option to pursue consumers who already know the brand.

This piece suggests B2B businesses can create Facebook video ads to drive sales and increase engagement. Including clear CTAs in video ads while addressing their target audiences’ problems can help brands increase conversions. However, to address the prospects in the awareness stage, companies should ideally create 6 – 30 seconds of video ads.

Marketers can add creativity and humour to their video ads to attract potential customers’ attention. Moreover, businesses can leverage Facebook’s retargeting ads and convince people with video ads to make a purchase.

The author suggests that businesses should use real-life scenarios in the videos to effectively connect with their audiences. Brands can also use Facebook’s built-in caption tool to optimise the effectiveness of their videos when it’s played with no audio.

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[8 minute read]