Q4 is a good time to send “look ahead emails” highlighting the next year’s strategies.
This article cites research by SubjectLine.com, stating that 84% of respondents turn to their emails to find deals during the holiday season. 58% of them indicated a higher probability of converting to brands that offered deals or coupons.
Half the respondents said that regularly receiving relevant emails strengthen their connection towards the brand. 43% and 39% of respondents said that they were most likely to open emails from brands with holiday-themed content, and gift ideas, respectively.
56% agreed that they were more likely to open emails offering a limited-time sale or single-item coupons, thus indicating that single deals and offers drive greater interest than multiple ones. SubjectLine.com’s Jay Schwedelson says that B2C marketers must ensure their calls-to-action and offers are clear in marketing assets.
[2 minute read]