Facebook’s new custom metric tool will let brands track data that matters to them

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 10, 2019, 6:47 AM UTC

The custom metric tools can be created once and used across all paths.

Facebook is rolling out new tools to let advertisers analyse campaign performance. It will allow them to measure ad performance across accounts, channels and publishers. Advertisers can get an improved understanding of how ads are performing and, which demographics they are reaching.

The cross-account reporting tool lets advertisers see metrics from various ad accounts, which includes data such as reach, impressions and conversion. This tool will function as a “one-stop” shop for a clear and concise report on a brands performance.

Facebook also launched conversion path reporting to let advertisers view the most commonly used conversion path of publishers on all devices and mediums. Through this, brands can determine the most efficient conversion path.

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