Avoid “black hat” methods while finding link building opportunities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 05, 2019, 6:13 AM UTC

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This article states that a robust link building strategy is essential for improving online discoverability. The author says that brands trying to rank for highly competitive keywords, should outsource the data entry to build larger lists and use tools to automate outreach.

Marketers can find relevant keywords by typing the beginning of the search term on Google and note the related phrases that are prompted. The author advises brands to refrain from using “black hat” methods like keyword stuffing and cloaking, as they are only temporary fixes.

Brands should reach out to site owners through personalised emails by finding something to comment on, on the target website. They should also conduct competitor researches to identify backlinks their counterparts have for each keyword, thereby enabling them to uncover new link opportunities.

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[6 minute read]