Ensure any e-commerce upgrades and site redesigns are finished prior to the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 05, 2019, 12:34 PM UTC

Content could be used to highlight events and promotions.

For small businesses to effectively reach customers and increase sales during the holiday season, they must complete any e-commerce upgrades before the busy season begins. Content highlighting promotions and events must be prepared in advance, with final changes following later.

Brands must make sure promotions are easily accessible on the website and that it is able to handle an influx of orders on the back end. But also note that many customers prefer brick-mortar shopping. This is an opportunity for smaller businesses to provide engaging in-store experiences and demonstrate expertise.

Small business owners and marketers must be open to new approaches. They must pivot to meet a target audience’s need. What they learn during the holiday season can be the guiding strategy for the following year.

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