Facebook expands its enforcement of anti-discriminatory advertising practices

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 04, 2019, 10:29 AM UTC

It is also helping advertisers to operate within the new rules.

This article states that Facebook has undertaken measures to prevent discriminatory ad targeting given the settlement terms with the ACLU and other civil rights groups. Facebook particularly says that ads in the US pertaining to housing, employment or credit cannot be targeted on the basis of “age, gender, ZIP code or multicultural affinity”.

It is extending the enforcement of these rules beyond Facebook Ad Manager to the Ads Manager app, Instagram Promote, Facebook Pages and Facebook Marketing API. It is also expanding its searchable ad library to accommodate housings ads targeted at Americans.

Hence, anyone can check the archive to see how businesses use Facebook to advertise housing. Graham Mudd, VP of Ads Product Marketing said that advertisers will “relearn how to use the platform under these restrictions”.

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