Brands can create custom-developed apps to improve customer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 29, 2019, 5:04 PM UTC

Creating a mobile app ensures that customers are connected to the brand, irrespective of their physical location.

This piece recommends brands can develop a mobile app to improve customer experiences while combining offline content and functionalities. It can enable users to consume a product/service without a browser, talk to a customer service agent and even use the app during their product research.

Brands can add gamification features like giving goals to users and then rewarding them after completion of goals. Creating a seamless mobile experience by integrating technologies like AI, VR and big data analytics among others, can help businesses generate customer engagement.

Brands can better understand customers’ needs, motivations and personalities with predictive analysis using AI and big data. It can further help marketers to offer personalised experiences, which can increase their chances of generating more leads and ultimately acquiring more customers.

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