Influencers are capable of producing content more cost effectively than agencies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2019, 2:18 AM UTC

However, PR and marketing executives favour organic influencer marketing over paying high fees for sponsored content.

This piece states that the cost of influencer marketing has seen a dramatic increase over recent years. As per Izea, the average cost of sponsored blog posts has increased from $7.39 in 2006 to $1,442.27 in 2019.  

Ted Murphy, founder and CEO of Izea states that even with a dramatic price increase, influencers can generally produce content more cost effectively than agencies. However, PR and marketing professionals doubt whether influencers are worth their costs.

They would prefer organic influencer marketing rather than paying steep prices for sponsored content. The article suggests that an organic approach to influencer marketing could include offering information, insights and content that influencers can share with their followers.

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[4 minute read]