48% of PR leaders identify retaining key talent as their “biggest talent-related challenge”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2019, 12:33 PM UTC

70% of PR industry leaders would source talent from rivals in 2019.

This article cites findings from the 2020 World PR Report which discovered recruiting and retaining top talent is the biggest pain point faced by PR industry leaders. On the scale from one to 10, Africa and the Middle East (both 4.6) were found to be the most “pessimistic” with regards to having enough supply of talent in their market.

The study revealed that 48% of respondents expressed retaining key talent was their “biggest talent-related challenge.” Whereas for 33% of the respondents training and developing junior and mid-level staff is a big challenge.

As per the study, 70% of respondents are likely to source talent from their rivals in 2019. For 52% of participants, salary expectations are a barrier to hiring from outside of the industry.

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