New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands should make their popups easy to exit to avoid losing potential customers.

This piece recommends marketers should add a clear call-to-action button in their popups and incentivise the visitor actions with discounts and coupons. But they should create easy exit options in their popups to dissolve any resentment and retain consumers.

Simple popups with minimal design elements can help brands enhance user experience while keeping consumers engaged. Crafting personalised popups that are relevant to the consumer can further help marketers engage their consumers effectively.

Marketers should avoid placing their popups on every page as this could disrupt the user experience and further annoy the users. Moreover, they should also avoid using condescending content like “No thanks. I don’t like great deals”, as this could rub some visitors the wrong way.

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[10 minute read]

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