By bringing accessibility to websites, brands can engage an untapped audience segment

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 14, 2019, 1:45 AM UTC

They could lose 20% of potential customers by not investing in web accessibility.

This piece states that brands should make their website accessible to people with disabilities. Providing web accessibility also increases sales and opens up a new target audience to engage and attract. E-commerce business owners investing in web accessibility can boost their online sales.

By not investing in web accessibility, companies stand to lose at least 20% of potential online shoppers with disability. Having a clean website not only improves the shopping experience but also makes it more accessible. To that end, tools such as accessiBe can be used.

Brands should make sure their website can be viewed by all users from every kind of environment. Companies can go further and expand their niche to include disability-specific products.  

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