Shoppers in the US feel “annoyed” when shown ads for just-purchased products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 07, 2019, 6:08 AM UTC

Over 50% of respondents shop at night, and only 5.6% shop in the morning.

This article cites an Adlucent research stating that half of the customers feel “annoyed” or “creeped out” on being served ads for products they’ve just purchased. On such occasions, shoppers feel brands don’t understand where they are in their shopping journey.

Only about 40% of respondents recalled clicking on an ad before purchasing a product, thus suggesting that many shoppers misidentify native advertising for organic content. Further, over 50% of respondents said they take two to six days for purchasing products they think are of “high order” value.

Younger shoppers report shopping mainly on their mobile devices in their free time. 67.8% of respondents log into websites via social media accounts, thereby expressing their willingness provide data so as to avoid creating new website log-ins.

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