Advertisers increased their US Google search investment by 16% YoY in Q3 2019

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2019, 6:07 AM UTC

The influx of growth across platforms may subdue concerns of recession.

Merkle’s Q3 2019 Digital Marketing Report studies the data and key trends in organic and paid search, display and social. The report reveals a 16% year-over-year (YoY) increase in the US Google search investment in Q3 2019. This could be attributed to the “strength of Google Shopping” and a resurged growth for Google text ads.

The report also noted a 35% increase in spending on Amazon’s Sponsored Products format and a 69% rise in sales generated by the new format in the third quarter. Prime Day saw a 900% higher daily sales than average.

Facebook ad spend sans Instagram grew 12% YoY, whereas advertiser spending on Instagram ads increased by 44% YoY in Q3. Further, DuckDuckGo saw a 68% increase in visits YoY.

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