Brands should verify influencer reach before using them for their marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 31, 2019, 4:55 PM UTC

Tools like IG audit and SocialBlade can help marketers determine the actual levels of an influencer engagement.

Brands can avoid signing up fraudulent influencers by carefully analysing the following-to-follower ratios of the selected influencers. Influencers that have more followers than they are following must be carefully scrutinised as these accounts can be fake.

Fake accounts can inflate their numbers by following users and unfollowing them once they have been followed back. Marketers can further use tools like IG audit and Social Blade to track the performance of their influencers account.

Social algorithmic updates can help both brands and influencers to enhance their creative strategy for better engagement. This piece says branded content tools from Facebook, Instagram and YouTube can further help brands increase engagement and widen their reach.

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