Google sees 17% jump in ad revenue with push from automated bidding

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 30, 2019, 2:03 AM UTC

Q3 2019 ad revenue stands at $33.9 billion, up from $28.9 billion in Q3 2018.

This article shares information on Google’s third quarter 2019 results. The results show that spurred by over half of ad spending on search coming from automated bidding, the company’s ad revenues have jumped 17% to reach $33.9 billion in Q3 2019. This figure stood at $28.9 billion for Q3 2018.

The piece shares that this growth is less than Amazon’s, which is an estimated 45% gain from “a smaller revenue base.” Google’s overall revenue improved by 20% to reach $40.5 million.

However, profits dropped by 23% to touch $7.07 billion. Over an analyst call, Sundar Pichai, CEO at Alphabet (Google’s parent company) provided that 1 million advertisers have opted for Google’s responsive search ad format. The machine learning-based format was introduced last year.

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