US online ad spending reaches $57.9 billion in the first half of 2019

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 22, 2019, 11:28 AM UTC

Revenue for the first half is less than the previous second half for the first time.

Online ad spending in the US in the first half of 2019 reached around $58 billion, but growth slowed down to 16.9%, the IAB said. Last year’s digital ad revenue was $107.5 billion and is expected to reach $120 billion by the end of this year.

The data found that mobile ad revenues were 69% of the total spends in the first half of 2019, while desktop revenues were only 31%. Paid search ad spending with $26.5 billion further accounted for 45% of first-half revenues, while display bought in $17.5 billion.

Social media revenues went up nearly 26% to $16.5 billion, while audio advertising grew 30% to $1.2 billion. The researchers attribute the growth of audio mainly to the “emergence of smart speakers."

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