Cosmetic brands do very well at finding diverse talent

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2019, 2:46 AM UTC

They are great at optimising for the right brand experience for a new product launch or campaign.

In the cosmetics industry, a diverse set of people endorsing and showcasing a product is not only “intuitive” but also “necessary.” This article highlights elements that this industry gets right.

Kenny Screven, an influencer who has collaborated with various renowned cosmetic brands states that cosmetic brands do exceptionally well at finding “diverse talent.” They are also great at optimising for the right brand experience, product launch or campaign.

David Ruff, a cosmetic and fashion influencer notes that collaborating with a suitable influencer increases overall engagement and creates an “immersive arena” which is mutually beneficial for both brands and influencers.

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[6 minute read]