Brands could consider past content that successfully drove engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2019, 9:59 AM UTC

They must collect information to prove how a big idea can be valuable in real life.

Companies can create a lot of content based off of one big idea. It would mainly depend on the content strategy, the team and brainpower. Once the business has decided the main topic, it’s important to think about what the audience could get out of that content.

Marketers could also consider content that has been successful in driving engagement in the past. If the readers respond positively to case studies, brands must collect information to show how the main idea can be successful in real life.

While targeting enterprise companies, focus on C-suite leaders and how content is likely to address their pain points. They could use campaigns to reach audiences using multiple mediums, and to meet the needs of various leads through content.

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