Leveraging multiple visuals for social media posts can enhance click-through-rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 17, 2019, 4:54 PM UTC

Visuals can increase CTRs by 47%, while content with relevant images can get 94% more views than those without relevant images.

This piece recommends marketers should leverage multiple visuals, like images and infographics, for every individual content. Studies reveal infographics can improve traffic by 12% and increase shares by 200%.

However, brands should use relevant images and utilise the right post format in each social channel to drive engagement further. This article also highlights that afternoon time is an ideal time for posting content on Facebook and Instagram, while LinkedIn’s crowd remains highly active during the morning hours.

The author suggests that marketers can use emojis to support brand building and foster engagement by connecting with consumers in a “global storytelling language”. But brands should ensure that the meaning of the emojis used is clear and not open to misinterpretation.

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[9 minute read]