Automating processes helps improve time and cost efficiency

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2019, 7:24 AM UTC

Automate email marketing to retarget existing customers after a specific time and motivate them to make a purchase.

Business automation helps optimise processes and reduce the probability of errors in manual processes. The author recommends areas that a company can automate. Customer support can be automated by the use of chatbots to answer consumer queries and provide customer support.

Companies can use platforms such as Aivo to create chatbots. The author also recommends automating repetitive and day-to-day business processes to improve efficiency and productivity. This is cost effective in the long term.

Within marketing, content curation tools can be used to provide relevant content. The piece also suggests automating email retargeting and content scheduling and posting. Further, chatbots can also be used to recommend products, cross-sell and up-sell services and products.

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