Incentivise the holiday shopping experience with free shipping and upsell promotions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2019, 5:37 AM UTC

Activate inventory across channels to prevent over and under-stocking issues.

This article states that during the holiday period, brands must assist shoppers by enabling in-store pickup options. This not only gives customers flexibility but also prevents porch thefts and allows brands to add incentives such as upsell promotions.

Companies should adopt Inventory Availability Service solutions to import inventory information which allows for simple, accurate views. E-commerce retailers should also implement a shipping countdown that includes a timely upgrade of offers for “three-day, two-day and overnight shipping” till the cutoff.

The payment process should be flexible and simplified, and have a mobile wallet option. Further, brands should provide shoppers with a way to connect with the service team via SMS or messaging apps to address concerns quickly and seamlessly.

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[4 minute read]