Automating the content posting process can allow marketers to be more creative

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2019, 2:22 PM UTC

Consistently posting content can help marketers increase their average revenue by 23%.

This piece argues that brands should employ automation tools to schedule their blog posts, social media posts and emails to ensure consistent posting. Automating content publication and promotion can help marketers maintain consistency even during absences and improve their overall content marketing strategy.

By leveraging automated tools to publish scheduled content, marketers can spend more time on creative work without affecting the regularity of content publications. Consistently posting content further allows marketers to provide value to their audiences, while also building trust and credibility among consumers.

The author contends that having an editorial calendar also help brands post content consistently. Publishing content regularly not only increases traffic and improves SEO, but also enhances brand engagement and visibility.

Read the original article

[6 minute read]