Service-based businesses should use videos to differentiate themselves

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 09, 2019, 6:30 AM UTC

This is likely to increase revenue, as many users prefer watching videos.

This piece recommends ways to market a services business efficiently. Companies must primarily choose a simple yet clear message to convey through a marketing campaign. It must create a clear experience for potential customers.

This messaging could highlight how a service can address pain points. Service-based businesses should compare themselves with their competitors’ marketing strategies and list out elements that would differentiate them. Businesses could use videos for their marketing message.

Quick videos can be used to capture attention as customers prefer them over reading brochures. Brands must focus on increasing value for customers rather than making a price-cut. Bundling two or more services together is recommended instead of cutting down price.

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