Using unambiguous language for PR can help brands enhance their credibility

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2019, 11:39 AM UTC

Relying on PR spin language can risk credibility and damage the brand.

Brands should avoid using PR terminology during their marketing and advertising campaigns to prevent misleading and confusing media, prospects and consumers. The use of clear-cut language for PR events can help brands improve their credibility while building trust.

This piece says that responding to press questions with PR jargon can backfire and may not sit well with reporters. Brands should avoid using loose language like “perhaps” and “possibly” as it can exhibit a lack of credibility and provable facts.

Providing a straight forward answer can help brands avoid negative criticism and adverse reporting. The author contends that while PR talk can be safe to evade specific questions, it can also create mistrust and damage a brands relationship with journalists.

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