Designing a specific landing page provides visitors with an overview of the company.
The author states that Twitter can be used as a platform for lead generation and to grow communities. Marketers should start by writing an impactful Twitter bio that conveys the company’s value while incorporating relevant keywords, hashtags and links.
If marketers want to achieve a specific goal through this platform, they should post it in the form of a pinned tweet. Brands should also optimise their posting schedule to reach the target audience. According to Hubspot, B2C companies see best results on weekends, while B2B during the week.
Marketers must actively search for potential leads on Twitter by seeking conversations that ask questions related to their industry, request recommendations and mention competitors. Further, they can use paid ads to boost subscribers and attract leads.
[8 minute read]