Brands should activate sales enablement strategies for a better bottom line

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 25, 2019, 4:25 PM UTC

Sales enablement strategies provide training and content to the sales team to engage in buyer conversations.

A sales enablement strategy allows all consumer-facing employees to increase conversions, deal velocities and win rates. Brands should equip their employees with the right tools, content and insights to so that they could effectively implement sales enablement strategies.    

By aligning the sales and marketing team’s efforts and delivering relevant content at appropriate stages of the consumer journey, brands can enhance their consumer experience. Sales enablement further empowers brands to engage and connect with potential prospects in productive conversations.

The author contends that sales enablement allows the marketing and sales team to become more efficient in handling resources and better serve consumers. Executive teams in an organisation could also benefit from a sales enablement strategy to drive revenues.

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