Creating original content can help brands project themselves as thought leaders

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2019, 2:15 PM UTC

Brands can leverage Twitter to create and share original content and make their opinions heard.

This piece notes that for brands to establish themselves as a thought leader on social media platforms, they should create original content demonstrating their expertise in the subject matter. Brands can craft and share content like blog posts, videos and podcasts on Twitter to attract audiences.

Strategically sharing opinions on given topics in real-time can help marketers showcase their expertise and knowledge while building credibility and reach. Brands can further follow and befriend other influencers on Twitter to augment the reach of their messages.

Posting regularly at frequent intervals can help marketers maintain consistency while creating quality content for their posts. The author contends that brands can also leverage Twitter Chats to create a talking point on specific topics while presenting their expertise on the same.

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