Amazon’s Influencer Program gives influencers a “more direct way of monetisation”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2019, 7:40 AM UTC

Brands can access the program directly through Amazon’s advertising team.

In Amazon Influencer Program’s new iteration, influencers will be given vanity URLs that lead to a personal storefront on, where they can promote brands and products. Based on product categories, influencers will earn a standard fee for every purchase they drive on Amazon.

The article cites sources stating the e-commerce giant is developing a publishing tool to enable influencers to port content across their social channels directly to their storefronts. Brands can leverage this feature to make their storefronts more engaging.

Influencers will be vetted for the frequency, relevance and type of content, follower counts and ability to drive traffic. Jeff Nicholson, Chief Media Officer at VaynerMedia, says that Amazon is harnessing the reach of other platforms, thereby simplifying sales tracking and increasing convenience for influencers to make money.

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