Using pop-ups on landing pages helps in building a mailing list.
This article argues that it’s better to breakdown email marketing in parts and work on each component separately, rather than improving it as a whole. The author makes suggestions to brands on how they could improve their email marketing performance.
Brands must ensure that a website’s landing page or the pop-ups on it are jargon-free, convincing and direct. Using pop-ups as or on landing pages helps build a mailing list. Additionally, encourage visitors to sign up by giving a good reason.
Further, businesses must consistently work towards increasing subscribers. They can do this by offering gated content in exchange for email addresses. Offering a product or service on trial period in exchange for email addresses is another method suggested.
[4 minute read]