Companies must personalise email subject lines when reaching out to other businesses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2019, 3:01 AM UTC

An email with a subject line that stands out has higher chances to be opened by consumers.

This article makes suggestions on improving email open rates. The piece notes that successful email marketing strategies use subject lines that improve email open rates.

Interesting and to the point messaging can encourage prospects to respond. Paige Arnof-Fenn, owner at Mavens & Moguls suggests being mindful that since people check their emails on their phones and tablets, subject lines must be short and personalised.

Business owners should review the emails they themselves receive to identify elements that work. Businesses can test emails that could work best for them by analysing the response rates received on sending one type of email to one half of the prospects and sending the second type of email to the rest of the prospects. 

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