Brands can interact with their consumers personally through Facebook Live streaming.
This piece says that Facebook Live videos are a good way for brands to boost their organic reach and create authentic video content. Marketers can create an interactive viewing experience for their consumers by responding to questions on the go via Facebook Live.
Facebook Live broadcasts also help in optimising paid video ads and increases CPM in comparison to regular video posts. Marketers can also use the Facebook boost feature to keep getting views and engagements after their live streaming has ended.
Marketers should ensure their broadcasts are scheduled and are long enough to allow audiences to catch up with the live streaming. The author contends that brands should schedule a 30 to 60 minute’s broadcast and let their audiences know about their program in advance through emails.
[8 minute read]